We play with hope. There is something dreamlike in creating images of what does not yet exist.  Imagining the future is an act of projection and responsibility. (1/6) Info

GRAPH is a creative studio specialized in still images and audiovisual content for the architecture of the future. Founded in Barcelona in 2011, we were born with a clear intention: to challenge the established rules of architectural representation. (2/6) Info

From the beginning, our foundation has been the same:  to help any architectural practice,  to communicate their projects creatively before they become real, and to achieve outstanding results. (3/6) Info

We are screen craftsmen. We use the latest technological advances to capture architect's dreams. All of us come from an architectural background, this perspective defines us.  We understand the profession from within, its timing, its risks, its contradictions. (4/6) Info

Before starting, we need to understand.  Information, context, place, people, uses. We believe in a healthy relationship with our clients, based on a deep initial transfer of information.  The study of what is specific, local, singular is essential to avoid the visual homogenization of a globalized world. (5/6) Info

In a present that demands immediacy, we choose contemplation. In a world saturated with perfect images, we choose conscious imperfection. In a discipline that projects the future,we work from the memory of what has not yet happened. (6/6) Info

PROJECT BACK

Elche Stadium.

Location:
Elche, Spain

Year:
2024

Image by:
Graph

A series of images created to communicate the development of the new Martínez Valero stadium project for Elche CF.

The impact of the new stadium on the surrounding areas allowed us to develop images that showcase the urban interplay.

IDOM is a global, independent firm founded in Bilbao in 1957, with over 40 offices and projects in more than 120 countries. The practice works with public and private clients on complex, large-scale developments, supported by a diverse, international team of professionals.

https://www.idom.com/