We play with hope. There is something dreamlike in creating images of what does not yet exist.  Imagining the future is an act of projection and responsibility. (1/6) Info

GRAPH is a creative studio specialized in still images and audiovisual content for the architecture of the future. Founded in Barcelona in 2011, we were born with a clear intention: to challenge the established rules of architectural representation. (2/6) Info

From the beginning, our foundation has been the same:  to help any architectural practice,  to communicate their projects creatively before they become real, and to achieve outstanding results. (3/6) Info

We are screen craftsmen. We use the latest technological advances to capture architect's dreams. All of us come from an architectural background, this perspective defines us.  We understand the profession from within, its timing, its risks, its contradictions. (4/6) Info

Before starting, we need to understand.  Information, context, place, people, uses. We believe in a healthy relationship with our clients, based on a deep initial transfer of information.  The study of what is specific, local, singular is essential to avoid the visual homogenization of a globalized world. (5/6) Info

In a present that demands immediacy, we choose contemplation. In a world saturated with perfect images, we choose conscious imperfection. In a discipline that projects the future,we work from the memory of what has not yet happened. (6/6) Info

PROJECT BACK

Glass Elevator.

in collaboration with Exit

Location:
Undisclosed

Year:
2022

Image by:
Graph

We present a glass capsule designed as a space for wildlife observation. Suspended in the quiet immensity, this transparent capsule descends to where light dissolves into the deep. For now, the exact location remains confidential.