We play with hope. There is something dreamlike in creating images of what does not yet exist.  Imagining the future is an act of projection and responsibility. (1/6) Info

GRAPH is a creative studio specialized in still images and audiovisual content for the architecture of the future. Founded in Barcelona in 2011, we were born with a clear intention: to challenge the established rules of architectural representation. (2/6) Info

From the beginning, our foundation has been the same:  to help any architectural practice,  to communicate their projects creatively before they become real, and to achieve outstanding results. (3/6) Info

We are screen craftsmen. We use the latest technological advances to capture architect's dreams. All of us come from an architectural background, this perspective defines us.  We understand the profession from within, its timing, its risks, its contradictions. (4/6) Info

Before starting, we need to understand.  Information, context, place, people, uses. We believe in a healthy relationship with our clients, based on a deep initial transfer of information.  The study of what is specific, local, singular is essential to avoid the visual homogenization of a globalized world. (5/6) Info

In a present that demands immediacy, we choose contemplation. In a world saturated with perfect images, we choose conscious imperfection. In a discipline that projects the future,we work from the memory of what has not yet happened. (6/6) Info

PROJECT BACK

Palma Mallorca.

Location:
Palma Mallorca, Spain

Year:
2022

Image by:
Graph

Development of a series of images and a video for the renovation of the Paseo Marítimo de Palma, capturing the transformation of the waterfront and its renewed relationship with public space, landscape, and urban life.

Martínez Lapeña–Torres Arquitectos is a renowned Spanish architecture studio founded by the iconic architects José Antonio Martínez Lapeña and Elías Torres. Widely regarded as key figures in contemporary Spanish architecture, their work is celebrated for its clarity, sensitivity, and lasting influence on public space, landscape, and cultural projects.

http://www.jamlet.net/